If you've ever been to an IKEA on a Saturday afternoon, you know that if you stop moving forward at any time, you will be trampled. There is a certain "sheep to slaughter" vibe present there on weekends, given the narrow pathways, and all of the arrows that point forward.
I tried to stop and read some of the quotes about specific items from the Swedish designers, but I concluded that taking photos to read later would be a better strategy. Unfortunately, I couldn't always identify the actual product being described. And I got lost a couple of times.
And I swear that I spotted one product called "KVETCH", but with all of the odd Swedish names and the imperative to always keep moving forward, I may be mistaken. Nevertheless, the name seemed to work well today.