Energy Shots

A dispatch from the Antelope Freeway Health Desk, courtesy of the New York Times:

"The power drink of the moment costs 20 times as much per ounce as Coca-Cola, comes in a tiny bottle and tastes so bad that most people hold their noses and down it in a single gulp.

"Near the University of Maryland the other day, students thought nothing of paying $3 or more for a shot. That is $1.50 an ounce; at that price, a 20-ounce bottle of Coca-Cola would sell for $30.

“'It helps me stay up all night when I have work to do,” said Matt Sporre, 20, a sophomore chemical engineering major who said he drank shots three or four nights a week when school was in session. “Those things are going to be the death of my generation,” he added. “Too much caffeine.”

"Mr. Sporre and several others students said the shots worked well in combination with Adderall, a prescription drug for attention deficit disorder that is popular on college campuses. The Adderall helps them focus, they said, and the shot keeps them awake."

On Pride

“I have a new client, a laid-off lawyer, who’s commuting in every day — to his Starbucks,” said Robert C. Chope, a professor of counseling at San Francisco State University and president of the employment division of the American Counseling Association. “He gets dressed up, meets with colleagues, networks; he calls it his Western White House. I have encouraged him to keep his routine.”

I'm sure that many in the crowded demographic of the recently unemployed can relate to this, and, if they're smart, have implemented some variation of this strategy.

Botox For Eyelashes

The lead for this news item today doesn't really come as a surprise:

"First it was frozen foreheads. Now it’s Betty Boop eyelashes."

"Allergan, the company that turned an obscure muscle paralyzer for eyelid spasms, Botox, into a blockbuster wrinkle smoother, hopes to perform cosmetic alchemy yet again.

"At the end of the month, the company plans to introduce Latisse, the first federally approved prescription drug for growing longer, lusher lashes."

Speaking as a guy with a wife who doesn't need this crap to stay beautiful, the surprising thing is buried further down in the article:

An Allergan spokesman said that "many women would not blink at spending $120 for a one-month, three-milliliter supply of the drug. He compared the cost of longer lashes to a daily cup of coffee.

“If you think about it in terms of luxury, it’s four dollars a day,” he said. “We think this is fairly acceptable to a large segment of people even in these times.”

"But one analyst...said the expense of Latisse and the inconvenience of obtaining a doctor’s prescription might deter many women from trying it. Health insurance does not typically cover such cosmetic treatments.

"[He] said Latisse might have more value to Allergan as a gateway drug that brings new patients to cosmetic medicine and leads them to try Botox.

"Indeed, Jennifer Nobriga, one of a pair of stay-at-home mothers behind the Web site, said she intends to stick with plain old mascara rather than splurge on the eyelash drug.

“It would not be at the top of my list,” said Ms. Nobriga of Woodbridge, Va. “I would rather spend the money on a good under-eye cream.”

The $120 per month doesn't surprise me either.

What does surprise me is the casual use of the phrase "gateway drug" in the article, in referring to Latisse.

That's scary, just like an earlier Botox post on the Freeway.