Fred Harris

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I wonder if there will be a "'Murica Lite"  

I wonder if there will be a "'Murica Lite"  

Hey, 'Murica: This Bud's For You!

May 16, 2016 by FRED HARRIS in Marketing, Blog

"Budweiser announced the campaign, officially named “America Is in Your Hands,” last week and will use it from May 23 until after November’s presidential election. If the brand was hoping to start a conversation with its plan, it accomplished that and then some.

A gesture that felt patriotic to some felt, in the midst of a polarizing election cycle, like pandering to others. Not a few people noted that Budweiser’s corporate parent is the Belgian-Brazilian beverage conglomerate Anheuser-Busch InBev." (New York Times)

May 16, 2016 /FRED HARRIS
InBev, Bud, Marketing, Budweiser, Beer
Marketing, Blog

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