A dispatch from the Antelope Freeway Health Desk, courtesy of the New York Times:
"The power drink of the moment costs 20 times as much per ounce as Coca-Cola, comes in a tiny bottle and tastes so bad that most people hold their noses and down it in a single gulp.
"Near the University of Maryland the other day, students thought nothing of paying $3 or more for a shot. That is $1.50 an ounce; at that price, a 20-ounce bottle of Coca-Cola would sell for $30.
“'It helps me stay up all night when I have work to do,” said Matt Sporre, 20, a sophomore chemical engineering major who said he drank shots three or four nights a week when school was in session. “Those things are going to be the death of my generation,” he added. “Too much caffeine.”
"Mr. Sporre and several others students said the shots worked well in combination with Adderall, a prescription drug for attention deficit disorder that is popular on college campuses. The Adderall helps them focus, they said, and the shot keeps them awake."